Hello, Harajuku: Imagining the Near Future with CCBT

2025.12.14(Sun)

LIFORK HARAJUKU (WITH HARAJUKU 3F, 1-14-30 Jingumae, Shibuya-ku, Tokyo)

Date & Time: December 14 (Sun) 2:00 pm – 3:30 pm (Open 1:45 p.m.)
Venue: LIFORK HARAJUKU (WITH HARAJUKU 3F, 1-14-30 Jingumae, Shibuya-ku, Tokyo)
Capacity: 80
Admission: Free
Registration: Required (available on a first come, first served basis)
Accessibility and Support: If you require text-based translation (UD Talk) or special assistance, please complete and submit the application form

Speaker: Osada Shinko, Kusumoto Masayuki, Koike Hiroyo
Moderator: Saito Seiichi (CCBT Co-Creation Strategy Advisor, Panoramatiks Director)

From the Takenoko-zoku (Takenoko tribe) to kawaii, Harajuku has given birth to unique cultures with each passing era. In this talk, key figures in the community discuss the future of Harajuku.

An incubator for unique cultures, Harajuku has attracted many people who want to experience those cultures over the years. Each part of Harajuku, from Takeshita Street to Omotesando and Cat Street, has its own distinctive cultural character. And yet just a step away from those bustling streets is the residential side of Harajuku, which has a deep-rooted character as a place where people live. It is to this area that Civic Creative Base Tokyo has now relocated. This talk considers the near future as well as the kinds of chemical reactions that CCBT’s arrival might spark.

Nagata Shinko is a member of CCBT’s steering committee, and the director and secretary general of Future Design Shibuya, which aspires to continue expanding the possibilities of the city by generating new culture and sparking social innovation in Shibuya. At NTT Urban Development Corporation, the developer of WITH HARAJUKU and Harajuku Quest, Kusumoto Masayuki has been involved in the design, project management, and business production for various redevelopment and community planning projects. Koike Hiroyo is the director and secretary general of the Shibuya City Tourism Association which aims to revitalize the entire ward, enrich the lives of all residents and visitors, and create an attractive urban environment. Nakagawa Yusuke is CEO of the Harajuku-based ASOBISYSTEM, which has close ties to the community, and promotes Harajuku’s fashion, music, and lifestyle culture both domestically and internationally. Featuring these key figures who have engaged with culture from their own perspectives, the event is moderated by Saito Seiichi, the founder of Panoramatiks who also serves as a co-creation strategy advisor at CCBT and member of the steering committee member. Join us in imagining the near future of Harajuku.

Access

LIFORK HARAJUKU (WITH HARAJUKU 3F, 1-14-30 Jingumae, Shibuya-ku, Tokyo)

1 minutes’ walk from Harajuku Station (JR Yamanote Line)
1 minutes’ walk from Meiji-jingumae ＜Harajuku＞ Station (Tokyo Metro Chiyoda and Fukutoshin lines)

Osada Shinko

Director and Secretary General, Future Design Shibuya

After stints in communications and enterprise system sales, marketing, and PR at AT&T and Nokia, Osada Shinko joined Red Bull Japan in 2007. As head of communications and chief marketing officer, she spent more than a decade establishing energy drinks in Japan—at the time, a new type of beverage for local consumers—as well as the Red Bull brand and product line’s market penetration. She left Red Bull Japan in 2017 and took up her current position at Future Design Shibuya in 2018. As the representative director of NEW KIDS, a marketing and PR advisor, and a director of the Marketer Career Association, Osada also provides career support. Her publications include Athletes × Brands: How to Create Sport Scenes That Share Inspiration and Exhilaration (2020, Sendenkaigi).

Kusumoto Masayuki

Registered Architect, Japan Institute of Architects; French government-certified architect; Executive Advisor, NTT Urban Development Corporation

Born in Yokohama in 1955, Kusumoto Masayuki graduated from the Department of Architecture, Faculty of Engineering, University of Tokyo, in 1979 and joined the architecture bureau of Nippon Telegraph and Telephone Public Corporation. From 1982 to 1985, he studied at the La Villette Graduate School of Architecture in Paris and qualified as a French government-certified architect. He then worked primarily at NTT Urban Development Corporation, where he was responsible for design, project management, and business production for various redevelopment and community development projects. In 2017, Kusumoto became representative director, executive vice president, and chief design officer at NTT Urban Development Corporation, before becoming an advisor in 2020 and then executive advisor in 2024. He currently serves as an executive advisor at NTT Urban Solutions Research Institute and senior architectural design supervisor for the Nagoya Railroad Nagoya Station Redevelopment Project.

Koike Hiroyo

Director and Secretary General, Shibuya City Tourism Association

Since 2016, Koike Hiroyo has focused on social capital. She served as the deputy secretary general of Sharing Economy Association Japan and handling brand strategy for the president’s office at Space Market Inc., before taking up her current role as director and secretary general of Shibuya Tourism Association in 2018. With many years of experience in the travel industry, she organizes international conferences and other MICE events, and is a producer for overseas city partnerships, area branding (regional revitalization, rural regeneration, community development), inbound tourism, and projects internationally disseminating traditional crafts and other aspects of Japanese culture. At CO’RE LLC, Koike provides support for listed startups, helps them establish industry bodies, and develops business strategies, PR, and branding.

Photo by Muryo Honma (Rhizomatiks)

Saito Seiichi

CCBT Co-Creation Strategy Advisor, Panoramatiks Director

Born in 1975, Seiichi Saito studied architectural design at Columbia University’s Graduate School of Architecture, Planning and Preservation and started working in New York from 2000. In 2006, he founded Rhizomatiks Co., Ltd. (today, Abstract Engine Co., Ltd.). He leads the company’s architecture division, Panoramatiks, and undertakes numerous projects for corporations and governments as a planning and implementation advisor. From 2018 to 2022, Saito served as vice chair of the jury for the Good Design Award. He is the People’s Living Lab Creator for Expo 2025 Osaka, Kansai, Japan.

Production: Civic Creative Base Tokyo [CCBT]
Organizer: Tokyo Metropolitan Government, Civic Creative Base Tokyo [CCBT] (Arts Council Tokyo, Tokyo Metropolitan Foundation for History and Culture)

Registration form (Peatix)

Hello, Harajuku: Imagining the Near Future with CCBT

Access

Osada Shinko

Kusumoto Masayuki

Koike Hiroyo

Saito Seiichi

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