Osada Shinko

After stints in communications and enterprise system sales, marketing, and PR at AT&T and Nokia, Osada Shinko joined Red Bull Japan in 2007. As head of communications and chief marketing officer, she spent more than a decade establishing energy drinks in Japan—at the time, a new type of beverage for local consumers—as well as the Red Bull brand and product line’s market penetration. She left Red Bull Japan in 2017 and took up her current position at Future Design Shibuya in 2018. As the representative director of NEW KIDS, a marketing and PR advisor, and a director of the Marketer Career Association, Osada also provides career support. Her publications include Athletes × Brands: How to Create Sport Scenes That Share Inspiration and Exhilaration (2020, Sendenkaigi).Last Updated: 2026.04

Co-Players

Kusumoto Masayuki

Registered Architect, Japan Institute of Architects; French government-certified architect; Executive Advisor, NTT Urban Development Corporation

Koike Hiroyo

Director and Secretary General, Shibuya City Tourism Association

Saito Seiichi

CCBT Co-Creation Strategy Advisor, Panoramatiks Director